Built for boutique studios in Amsterdam

If your front desk still uses Excel, your software isn't done.

Booking systems handle schedules. FBH handles what actually happens — check-ins, changes, no-shows, broken equipment, and the exceptions that end up in spreadsheets.

The problem

We don't shame you for Excel.
We replace the reason you need it.

Studios use spreadsheets because reality doesn't fit their software. A class gets cancelled. Equipment breaks. A member freezes their package mid-cycle. The booking system doesn't handle it, so someone opens Excel.

FBH is built for how studios actually run — not just the happy path. When the schedule changes, when capacity drops, when a client no-shows for the third time, FBH knows what to do.

Tracking no-shows in Excel Automated no-show policies
Manual capacity adjustments Real-time capacity in the system
Membership freeze spreadsheets Freezes, pauses, and changes built in
How it works

Built for the front desk,
not the boardroom.

Fast workflows for the people who actually run your studio.

Front desk speed

Check-ins, walk-ins, class changes, payment exceptions — handled in clicks, not workarounds. Built for the pace of a real front desk.

Role-based workflows

Front desk sees check-ins and rosters. Coaches see their schedule. Owners see the business. Everyone gets exactly what they need.

Exceptions by design

Broken bike? Reduce capacity. Coach sick? Reassign the class. Late cancel? Apply the policy. No spreadsheet needed.

What you get on day one

You can run your studio on FBH today.

We start by replacing the spreadsheets you rely on most.

Class booking & waitlists

Book, cancel, and manage waitlists

Front desk check-in

Roster management in real time

Memberships & packages

Drop-ins, bundles, and recurring plans

Payments & invoicing

Collect payments, track balances

No-shows & late cancels

Policies applied automatically

Freezes & capacity changes

Equipment issues, seasonal adjustments

Role-based access

Front desk, coaches, and owners

WhatsApp support

Real people, real answers, fast

How we build

Your studio isn't static.
Your software shouldn't be either.

Studios change daily. A new class type, a different pricing model, a workflow that used to work but doesn't anymore. Traditional platforms put that on a roadmap. We put it in production.

Tell us what's missing. We'll ship it.

Founding partners describe what they need to our AI assistant. It helps refine the idea into something clear and actionable. Then we build it — within 24 hours for essential operational workflows.

Feature request to production. Not feature request to backlog.

We don't promise everything on day one.

We focus on the workflows that cost studios the most time. When something essential is missing, we close the gap faster than any traditional platform.

If something doesn't fit yet, it doesn't become a workaround. It becomes a feature.

Founding Partner Pricing

Simple pricing. No hidden fees.

Founding partners get a single flat rate — no per-booking fees, no upsells, and direct access to our team.

What you're used to

The status quo

€600+/month + hidden fees per booking

Excel still runs the exceptions
Feature requests disappear into a roadmap
Support that takes days, not minutes
Fit by Hermes Founding Partner
Starting at
€350 /month

Flat rate. No per-booking fees. No upsells.

Replace Excel, not just your calendar
24-hour turnaround on essential features
Direct access to the team via WhatsApp
Become a Founding Partner

You're in.

We'll reach out to learn about your studio and how FBH can fit.

Early access

Let's talk about your studio.

We're onboarding founding studios now. Tell us about yours.